Our story

Teaching financial fundamentals with local insight

Prime Curiculum started in Glasgow to close the gap between financial theory and everyday decisions. We help people understand money without jargon, so they can move forward with confidence.

What we believe

Clarity leads to calm

When people understand their numbers, they make better choices with less stress and more focus.

Education-first

Company philosophy

Practical, honest, and rooted in real life

Our teaching approach is grounded in everyday financial behaviour. We build from fundamentals, then layer on tools people can actually use, whether they manage a household or lead a team.

Respect for context

We never assume one plan fits all. Every session adapts to income, goals, and life stage.

Clarity over complexity

We prioritise simple routines that stand up to busy schedules and shifting priorities.

Shared understanding

We help partners and teams align on financial language so decisions feel collaborative.

Leadership

The people behind the curriculum

Asha Muir

Programme director with a background in community finance education and behavioural economics.

Learning design

Jamie Calder

Former financial analyst focused on translating complex data into practical decisions.

Decision frameworks

Moira Lennox

Client lead who ensures every cohort leaves with an implementable plan.

Client experience

Milestones

Growth grounded in community

2019

Opened our first classroom in the city centre with a small pilot cohort.

2021

Launched team-based workshops for local employers and non-profits.

2024

Expanded to hybrid sessions to support more learners across the region.

Values

What guides every session

Transparency

We explain the “why” behind each recommendation and encourage questions.

Progress over perfection

Small wins build momentum. We celebrate consistency rather than rigid targets.

Local empathy

Our curriculum respects the economic realities of Glasgow households and organisations.

Industry insights

What we track and share

Cost-of-living shifts

We review local data to understand how rents, transport, and essentials affect budgeting habits.

Financial wellbeing trends

Our team monitors behaviour patterns that influence long-term stability, especially for young families.

Trust indicators

Designed for real-world decisions

Every worksheet and workshop is tested with Glasgow cohorts before it becomes part of the curriculum.

Accredited learning partners

We collaborate with local adult learning networks to keep content accessible and accurate.

Community-aligned